One of the major reasons why many businesses struggle in the initial stages is an incomplete and imperfect marketing plan. Starting a business takes more than just money; It requires hard work, dedication, time, and effort. And, while coming up with a marketing strategy is difficult and different for every business, we’re living in an era of technology where everything is possible. There are many resources at our disposal that we can use to boost profit and generate more revenue for our business.

To help you, we’ve come up with a few tools every business, whether small or huge, needs to boost sales. Download these tools with AT&T internet service and level up your marketing game. Whether you are new to the industry or expanding your business operations, relying on external tools and resources will help you understand your target audience and how they behave.

• MailChimp

Many entrepreneurs and marketers  begin their marketing campaigns with email marketing. Being one of the oldest and most popular strategies, email marketing is a fool-proof way of establishing a brand presence in the industry. While e-mail marketing may seem too outdated of a strategy to use in the 21st century for a few start-ups, it still has a high success rate and a huge percent comes from this email and digital marketing platform called MailChimp.

Linking your marketing campaign with MailChimp allows you to keep track of the traffic that it generates when your newsletter is sent with metrics like the Average Open Rate and the Average Click Rate! MailChimp offers a free plan that allows you to send up to 12 thousand emails with a subscriber limit of 2000 subscribers. The data it provides is essential in helping you understand your target audience and their behavior along with how they engage with your content digitally.

Along with such features, MailChimp is a platform that is very easy to use, and uploading images onto your newsletter is a breeze. MailChimp and E-mail marketing is a deadly combo and combining them both will surely double the sales!

• Google Analytics

Google has always dominated the digital industry in every aspect and marketing is not cut short from it. Google Analytics by Google is a free tool available to anyone interested in tracking their followers/customers’ activity on their website or content! While it may seem complicated at first, it is actually easy to understand the purpose of the platform.

It also offers you to freely use its advanced features that are super easy to understand, but in case you face difficulty in learning how it works, Google also offers a course about Google Analytics through the Google Analytics Academy that you can sign up for and learn!

Almost every website or digital marketer has used Google Analytics when starting out because they offer advanced analytics for free, which most premium platforms don’t! Google Analytics has proven to increase marketing performance and efficiency through data and analytics.

• BuzzSumo

While it is not a free digital marketing tool, BuzzSumo offers you the opportunity to understand more about the market that you aim to dominate. Think of it as a book where you learn more about what industry you are getting involved in, what trends are taking over, and what your competitors are up to.

This will help you understand how you should be proceeding with your marketing plan and which strategy should be applied where. If you don’t want to pay 80 bucks monthly, BuzzSumo also offers a 7-day trial to see if you like how the tool works!

• Canva

Web-Designing is an elemental part of brand management that you should never overlook.  The first touchpoint of any potential customer is typically the website, and the last thing you want is to drive them away because of bad themes and unflattering visuals. This is where Canva comes in to help. Canva is a free web-based design tool that helps you create unique and beautiful graphics for your social media feed and website.

Are you bored of plain and mundane graphics? Do you want to spice up your content? It’s time to use Canva to produce clean and professional graphics. And the best part? Even if you have little to no experience in graphic designing, you’re good to go! This is because Canva is basically just a drag-and-drop platform where all the tools offered such as templates, fonts, infographics are easy to use!

Asana
A workflow management system is important when it comes to marketing. Asana, a free management system, lets you assign tasks to each person on your team, enhance communication between team members, and keep track of each team member’s progress to determine whether they are ready to take on another task yet or not!

HubSpot

While it is a free tool, it can cost up to 3,200 bucks if you choose to subscribe to a premium plan You can use this tool to manage your content as well as to reach new prospects and convert them! It has been on top for a while now in the marketing and CRM industry, mainly because it’s a single-handed solution to every business process, which justifies its high-end price tag. If you are an ecommerce business, it’s important to note Hubspot is not feed management software.

Hootsuite
There is no denying that social media has been the rage for a couple of years now, making it the perfect means for marketing. But, even then, you need a tool to help manage your social media content! Hootsuite does exactly that and more, like scheduling when to post in the future, finding the best time to interact with the audience, and executing social marketing strategies on all social media platforms.

Adroll
If in-depth insights are what you’re looking for, choose Adroll. The e-commerce marketing platform offers personalized and consistent marketing experiences across multiple platforms. It offers a very simple UI to help you manage ads and place them anywhere!

This platform allows you to view every customer data from a bird’s eye view, giving you a detailed insight into your website performance and activity.

Moz
Moz offers paid and free features for SEO-related marketing along with keyword research and site audits! They also offer competitive analysis and organic rank tracking which is very useful if you want to get ahead of your competition’s marketing strategy! If you struggle with web SEO, then Moz is the perfect tool for you!

Wrapping it up

While it is hard to choose which marketing tools you should purchase, most of the tools listed above are free to use, and if not, offer a 7-day trial to help you make a purchase. Using these tools will definitely help you come up with the perfect marketing strategy for your business to execute. Make smarter investment choices by using these tools!